How Level180 Achieved 100% AI Adoption with Amplify's Secure AI Platform

100% Team Adoption     8+ Custom Agents     20-30 min → Mere Minutes     Zero Training

100%

User Adoption

8+

Agents Built by Team

The Challenge

Level180, a B2B sales and marketing consulting firm, faced a critical bottleneck: creating high-quality sales copy at scale. Founder Martin Lamberti explains: "We have to write inordinate amounts of sales copy. Every two weeks, that's 8 to 12 sets of copy." Martin was the only team member with deep B2B sales experience. The team experimented with ChatGPT, Claude, and DeepSeek, but each person was "doing their own thing" with no standardization.

Security Concerns	Could not use AI for sensitive client data or financial modeling
Expertise Bottleneck	Only Martin had the B2B sales experience for quality copy
No Standardisation	Everyone using different AI tools with no shared learning
Scalability	"To grow, we needed to be able to do this quicker"

The Solution

After evaluating alternatives, Level180 chose Amplify's AI platform for three critical capabilities:

🔒 Security First: Enterprise-grade security unlocked new use cases. Martin uses Amplify for financial modeling—tasks he'd never trust to public AI. "With Amplify, I'm happy to do it. I wouldn't do it on ChatGPT. It's very sensitive info."

🚀 Zero Training: "Someone just took the plunge and built an agent and shared it with the team. You just tell it what to do. Then agents just started exploding within Level180."

🤖 8+ Custom Agents: The team built eight copywriting frameworks and a "Copy Guru" supervisor agent that conducts research, selects frameworks, and generates copy with minimal human input.

👥 Knowledge Sharing: Camryn Cruden: "We can access Martin's brain without him in the room. We add his expertise into the knowledge base and use it consistently."

🔄 Multi-Model: Camryn: "I can easily test models at any given time to see what's going to give me the best output."

"IF Amplify ever goes down, people joke: 'We're going to have to go old school. We're going to have to think.' We don't force anyone to use it, once they start, they can't imagine working without it." - Martin Lamberti, Founder & CEO, Level180

The Results

Time: 20-30 min Tasks → Mere Minutes  |  100% Adoption  |  NPS Score: 10

💰 Mission-Critical: Level180 achieved 100% adoption without forcing anyone. When it experiences downtime, team members joke: "We're going to have to go old school. We're going to have to think."

⚡ Improved Quality: "It's not just time savings," Martin emphasizes. "It's actually an improvement in outputs. I put my model in there with their data and it made the model better."

🏢 Team Independence: Camryn: "Everyone can do more in a day and work more independently. New people onboarding have something to ask if they don't know something."

📈 Became Resellers: Level180 became Amplify resellers. Martin: "I've referred three of my mates. I'm doing demos myself. Absolutely, I would recommend it."

FEATURED AGENTS

Agent	Use Case
Copy Guru Supervisor	Conducts research, selects framework, generates sales copy
Client Research	Analyses confidential documents, summarizes in minutes
Financial Modeling	Creates commission structures and ROI models with sensitive data

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Level180: a B2B sales consulting firm specialising in ethical, evidence-based outbound sales systems that help businesses build predictable pipelines, strengthen customer relationships and drive sustainable growth.